If you are looking for a good way to spread the word about your real estate business online, Twitter is an excellent website to use. When you focus on implementing a sound social media marketing strategy using Twitter, you will be able to reach a large number of potential homebuyers and other real estate professionals rather easily. As long as you take a sensible approach with your marketing strategy and put forth some effort, you should see positive results with this social media marketing plan.
Twitter Tips For Real Estate Agents
Brand Your Twitter Account
The first step you will want to take when looking to use Twitter to spread the word about your real estate business is to brand your account. Twitter makes it quite easy to customize your profile where you can add your company logo and head shot, allowing visitors to your Twitter to quickly associate your content with your real estate business. When people realize they are looking at the Twitter account of a reputable real estate company, they will be more likely to follow that account than some other unprofessional looking Twitter account.
Automate Your Tweets
A lot of real estate professionals shy away from getting involved with Twitter because they do not think they have enough time in the day to adequately manage their account. While it is true it will take some time during the week to manage your Twitter account, it will not take as much time as you think when you automate some of the process. Using a third party application to schedule your tweets will enable you to get all of your Twitter content ready at one time without having to log in to your account every time you want to send something out. Using these applications can save you a lot of time and hassle when it comes to managing your Twitter account.
Network with Local Real Estate Professionals
While it is tempting to gain a big following of real estate agents from around the country, your main goal when using Twitter is to network with local real estate professionals. By reaching out to local professionals who operate within the real estate industry, you will be able to better reach your objectives when using Twitter to promote your business. These local professionals will have a better chance to help assist your company and help you succeed in all of your business ventures than real estate professionals on the other side of the country.
Always Add Value
Perhaps the most important tip to remember when using Twitter to promote your real estate business is to always add value with every tweet you send out. By keeping your users in mind at all times, you will be able to provide them with a steady stream of useful, interesting content. When you are able to constantly add value for your followers, they will be more inclined to share your content with their friends, visit your real estate website and continue to follow your social media accounts.
Interact With Your Followers
While remembering to add value for your followers, you will also want to interact with them from time to time. By engaging your followers and asking them questions or answering any questions or concerns they may have, you will be able to position yourself as an industry expert. When people see your Twitter account is actively interacting with its followers, they will be more likely to jump into the conversation taking place on the social media website. This will help raise further awareness about your brand and improve the results you see with your social media marketing efforts.
When it comes to running a social media marketing campaign for your real estate business, Twitter is one of the better social media websites you can use to reach your goals. By following the tips outlined in this article, you should start to see better results from your Twitter marketing efforts.
Photo taken from Flick with CC license. Author: Scott Beale
Ben is a Social Media Consultant for real estate company from NYC. Here he explained how to run a Twitter campaign for a small business.
