Millions of businesses all over the world are jumping on the social media bandwagon and when used properly this medium can generate some really juicy leads. However, if you’re not using it properly it’s going to end up sucking time and even damaging your businesses reputation. One of the most common social media tools businesses are getting more and more involved with is Twitter, this tool is about more than listening to celebrities telling you what they had for breakfast – it’s a way to get your brand out there and show your customers the people behind the your business.
So what can you do to make sure your using Twitter in the most effective way possible?
Simple User Name
Think of your Twitter username in the same way you’d think about your website URL. It needs to be simple and easy to remember and as unambiguous as possible. Avoid using words that could have more than one spelling and avoid account names with numbers in (people may be unsure as to whether the number needs to be spelled out or written in its number form). You also want to try and avoid anything too pretentious otherwise you’re going to be alienating a large number of potential followers/customers before they’ve even got to your account.
Take Advantage Of What’s On Offer
Twitter gives you that chance to really sell yourself/your business on your home page, make sure you’re using it. Again, think of your website, your home page meta description is going to be as concise as possible whilst getting some important keywords in there too. Your Twitter description needs to do the same – clear and to the point. You’ve also got the chance to leave a URL in there and you can customize the back ground. If you’re going for the tiled background option make sure it’s not too busy or distracting from the rest of the page.
Shout About Your Account
The chances are your Twitter account isn’t going to just fall out the sky into the laps of the people you want to follow you. Make sure you’ve added a link to your Twitter account to your website, your blog, even in your email signature so people know about your account. Add it to your list of social sharing options so people can share your content. If it’s a new account you might even want to do a quick email shot to let all your clients/suppliers know about it. Once the basics are done guest post on some important blogs in your industry talking about what you know about and include your Twitter account in the resource boxes/author bios.
Manage Your Time
One of the biggest problems when you first start a social media account is managing your time and making sure it isn’t all sucked out. You can quite easily spend hours jumping from one Twitter account to another, getting drawn into conversations and exploring various accounts – this isn’t going to be productive. The first thing you need to do is set yourself a time limit then set yourself a task, if you’re looking for people to follow make sure you’re only looking at relevant accounts. If you’re engaging with other people decide if you’re promoting your business or responding to customer or potential customer queries.
Use Useful Tools
There are plenty of tools out there to help you automate your account and your tweets, while it’s not recommended you automate your entire account scheduling a few automated tweets a few times a week will keep your account active. If you have more than one person managing your account you might also find it helpful to use one of the collaboration tools available. One of the most important tools you’re going to want to spend some time with is a monitoring tool that lets you know when your brands (or any other keywords) are mentioned so you can make sure you’re on top of all relevant conversations.