Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.
In search engine optimization language Link Popularity is the term used to explain the value of a Web site, where the measurement is based on the quantity of quality Inbound links to your pages.
In search engine optimization (SEO) terminology, Link popularity is the term used to describe the value of a Web site, where the measurement is based on the quantity of quality Inbound links (also called backlinks) to your pages. Many search engines, including Google use link popularity in its algorithm when determining where your Web site is listed in its SERP.
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