Page layout algorithm improvementNow the page layout will count in the search engine rankings. This means they will judge you on what the user sees when they land on your page... If they cannot see the content they came for above the fold then your page will score low.
n our ongoing effort to help you find more high-quality websites in search results, today weâ€™re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.As weâ€™ve mentioned previously, weâ€™ve heard complaints from users that if they click on a result and itâ€™s difficult to find the actual content, they arenâ€™t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that donâ€™t have much content â€œabove-the-foldâ€ can be affected by this change. If you click on a website and the part of the website you see first either doesnâ€™t have a lot of visible content above-the-fold or dedicates a large fraction of the siteâ€™s initial screen real estate to ads, thatâ€™s not a very good user experience. Such sites may not rank as highly going forward.We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.
Interesting, I'm glad for such a change, its a trend for some time now for websites to gather bigger and bigger ads on the top of the pages and most time you need to scroll quite a lot to find the actual content.
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