Product name in Title. Obvious but missed so many times!Product name in text. Try to add to product name keywords, that people use frequently with products (i.e. â€œHere you can buy [product name] with free delivery.â€).Product name in an ALT of the product picture.Product name in URL. Do it at least to craft sweet-looking snippets in search results.Different pages for different colors. You canâ€™t imagine how many searches people run each day searching for, letâ€™s say, â€œiphone 4gs blackâ€Donâ€™t forget about local keywords. Consider arranging your content in a way to try to target local keywords (i.e. â€œcity + product nameâ€). Usually you can do this via adding a tab with delivery information and mention here the most important locations for you in terms of traffic.Diversify content on product page. Itâ€™s hard to create unique products descriptions for thousands of items. But adding an opportunity for users to leave a feedback not only increases user experience, but also improves the content and drives long-tail traffic. Donâ€™t miss this opportunity.