Starting Your Own Home Photography Business
The photography business, what once was a specialized and scarce industry, has opened up for many amateurs through the advent of technology. Startup costs for your own home photography business are just a fraction of what they once were. Gone are the days of the dark room, expensive film, and time consuming retakes as the digital age has ushered professional looking photos for even the rookie Instagrammer. If you feel as if you’d like to take photography from a hobby to a bona fide source of income, follow some of these tips for starting your own home photography business.
As a professional photographer, it’s not your place to judge relationships. Credit roflzoo.com
Shoot, Shoot, Shoot
You don’t necessarily want to book a wedding gig the minute you decide to open your own home photography business, you’ll get the marriage off to a bad start when you leave the lens cap on or only get half the groom’s head. Instead, you should take a few months to hone your skills and get comfortable with your equipment. Another option you could explore in the beginning stages of your home photography business is taking some photo courses at a local learning center. Many times an expert can give you tricks of the trade or widen your view to things you hadn’t considered. Also, when first beginning your business, offer free sessions to friends and family so they can critique your style and you can get more familiar behind the lens.
Buy Your Cameras
[easyazon-image align=”none” asin=”B004VN920G” locale=”us” height=”500″ src=”http://ecx.images-amazon.com/images/I/51Vj5LIN3XL.jpg” width=”500″]
The biggest investment you’ll make when starting your home photography business is your lineup of digital cameras. These devices are what will set your business apart from amateurs with a camera enabled smart phone. Explore photography forums and consult other experts to see which brands and models work best for them. There are dozens of different camera and lens settings available and your goal should be to acquire a good majority of them over time.
In golf, they always say you drive for show but you putt for dough. Likewise in photography the beautiful background settings and elaborate poses are easy on the eyes, but the real work comes in your home studio. Proper photo editing software is where you’ll make your money by touching up each picture to perfection. Many beginning photographers cut their teeth with the [easyazon-link asin=”B007USG3OC” locale=”us”]Adobe Photoshop program[/easyazon-link] if anything because of its familiarity. Other than that, there are different software suites on the market from free downloads all the way up to a thousand dollar or more investment.
Find A Printer
Finding a quality printer is another important task in starting up your home photography business. Some people choose to get their prints developed at a professional studio or large scale printing operation but the best bet for long term profit is to purchase your own device. This could be an expensive investment when you take into account repeatedly replacing toner and high-gloss paper. Refurbished printers are always an option when first starting out and for low scale jobs some customers might only request digital copies of their pics, saving you some processing time.[easyazon-image align=”right” asin=”0321703561″ locale=”us” height=”250″ src=”http://ecx.images-amazon.com/images/I/51M-Idnk4kL.jpg” width=”200″]
Market Your Business
Now that you’ve got the background and equipment to take quality pictures, it’s time to get the word out there and draw in business. One of the easiest and cheapest ways to attract customers is through a Facebook page. For one, your Facebook friends already know you and might trust you and many of them have kids who they get photographed for their 9,10 and 11 month birthdays. Also, Facebook offers you the chance to upload your previous photography work so people can view your magic for themselves. This works much better than a white pages or classified ad. Many of my photography friends market solely on Facebook and make a pretty good living doing so. Other than that, you can cross promote with salons where you might attract a wedding gig, bakeries where you could book a birthday job, or tuxedo shops where a prom goer might try to make his night special for his date.
As your home photography studio becomes successful, you’ll want to remember to always invest an amount of your profit back into the business. You’ll want to continually update your equipment and purchase the latest software as well as take educational and certification courses. Also, you’ll want to hire an accountant part-time to make sure you’re doing everything by-the-book tax wise and to make sure you have enough insurance in case a light backdrop falls on a bride’s head. Making money doing something you love is enough for anybody to