E-commerce is a relatively new form of shopping, and has only been around for about 15 years. In that time, e-commerce has grown by leaps and bounds and is now one of the most popular forms of shopping in the world. Almost all companies offer online shopping and there are thousands of exclusive online shops without brick and mortar stores. In the future, e-commerce will continue to grow and change, and may one day completely overtake the traditional shopping experience. In the near future, we will see plenty of changes to e-commerce, including 7 changes that will make online shopping better. These 7 predictions for the future of e-commerce designers will soon change the face of online shopping:
Customized shopping: We have already begun to see the affects of customized shopping and advertising. Many advertisements use your computer’s cookies to tailor ads based on websites you have visited. In the future, further customization will occur each time you visit a website. Websites may pull information from your social profile, region, local weather, and other aspects of your life to create a truly customized experience every time you shop online. Visiting an online store on a rainy day may showcase raingear, or the site may suggest items your friends have viewed or purchased.
The screen shot below shows the new Elegant theme eStore theme. Elegant Themes for WordPress has a number of eCommerce website themes in their package.
More mobile shopping: Mobile shopping is just emerging as a viable shopping method. Many companies have yet to take full advantage of mobile apps and shopping interactions. Mobile shopping is slightly different than online shopping, because there are more ways to interact with products and ordering is even easier. One-click phone ordering makes it easy to purchase items instantly that will ship directly to your home. Even while shopping in a brick and mortar store you can easily use your phone to compare prices and receive the best deal on your item.
Easier social interaction: The beginnings of social-media shopping are already starting to emerge. Today, customers can “like” or “share” a product that they love or have purchased recently. In the future, more websites will show friends or contacts who visit and like the website, and will offer product suggestions based on what your friends looked at or purchased. More companies will make it easier to share what you have purchased through social media outlets. Some companies may even create funny videos or images to go along with your purchase that make viewing the item more fun in a social setting.
More international shopping: Today, the majority of online shopping occurs in the most developed countries in the world. Many people in China, Africa, and South America do not have access to online shopping priviledges. As more people obtain computers, more people from other countries will start shopping online. This will require more companies to obtain a global mindset, offering additional shipping and language options for different countries around the world.
More virtual shopping: Part of what makes shopping offline an enjoyable experience is the shop displays, music, and helpful staff. Most online stores lack these conveniences, which leaves online shopping feeling rather impersonal. In the future, online stores will likely bring more traditional store elements to their online shops, such as manikin displays, live customer service, and musical playlists while you shop. These added elements will help online shoppers receive more of the full shopping experience and bring in higher sales.
Virtual model fitting customized to each customer: One of the problems with online shopping is that every brand has different sizing. This makes it difficult to order items online. Some companies already have started developing a virtual model that can “wear” the clothes that you are interested in based on the height and weight measurements you enter into the computer. This fully customized model will help shoppers choose items that fit them perfectly, reducing the amount of online returns.
Less offline shopping: As the online shopping experience gets better and better, people will begin to shop offline less often. Within a few years, the convenience of online shopping will be unmatched and e-commerce may one day replace traditional brick and mortar stores. The future of e-commerce is bright. As technology continues to increase, online shopping will change and adapt to fit the new needs of customers. In the process, companies will continue to offer more ecommerce solutions, creating a customized occurrence that is a joy to experience.
This article is written by Lisa Peteres, a part-time guest blogger and a full-time online shopping consultant. Over the past 3 years she has worked in huge projects involving eCommerce solutions and designs. Lisa currently works for Code23 a web design and developer company from the United Kingdom.
Online shopping and mobile commerce will only get better as the technology evolves. This idea of virtual stores and remote shopping has played a significant role in influencing the shopping behavior of the consumers. Apart from clothing and footwear, as Mitz told electrical goods, accessories and other merchandize like your kids’ favorite novels could be fetched from an online store easily without standing at the payment gates. M-commerce is a great tool and I will definitely use it when the need arises.
International shopping is hindered by huge shipping fees unless it’s a very small item shipping from China. So I don’t think it will develop very much. Otherwise – good predictions, I think. I would add consolidations of shopping under a Google (or similar) engine that they will offer cheap or free and small businesses would run and put shops there. Google would collect all the behavior and track stats in its usual manner.
I think that the shipping companies are getting cheaper and cheaper now.. I buy stuff from all over the world and some things have free shipping with the prices probably inflated to cover it, but it is still cheaper to buy online.
I hope online shopping never replaces offline shopping. I love to try on, feel and look at stuff before I buy them – especially clothes and shoes. For example, yesterday I took my youngest out with her friends to do some shopping. While they were looking at kids’ clothes I tried on some shoes. I must have tried on 7 pairs of shoes in my size and none of them were comfortable. Imagine how many times I’d have to send shoes back, were I to shop for them online.
Then, never mind the sleeves! I have long arms and very long legs. Some stores do extra, extra long trousers, but only in bigger sizes. Sometimes their extra long in my size is long enough, and sometimes I have to order them. The bottom line is I always, always have to try trousers on before buying, as my legs are unusually long. I’d be very uncomfortable shopping online because I know I’d have to send back the item so many times, I’d just give up on buying them.
I totally agree with you..there are just some things you cannot buy online and I will not but clothes either…unless it is something like a t shirt which you know will fit.
I like to buy electrical stuff and even then I am wary as I am always worried if I have to return it.. Lately I have had no problems at all so I am happy with my online tech shopping..