The world has become increasingly competitive and businesses have to do everything they can to stay in time to the innovations. This is where social media platforms like Facebook come in. Facebook is one of the most popular platforms that enables all businesses to access a huge potential fan base that could be converted to a client base with the right marketing strategies. If you have a business and you want to elevate your brand’s visibility, then you should definitely take advantage of the new Facebook Insights to grow your fan base.
Below are some of the ways through which you can use Facebook Insights to grow your fan base:
Understand your target market
Facebook Insights is a great tool that will enable you to get statistics on the likes, the reach, as well as the people talking about your Facebook brand page. These statistics are usually in terms of numbers that are represented graphically and can be used to understand the client base, what their attitudes and expectations are as well as what they need. This in itself is very useful information that will form a foundation to help you market your business to the global market through customization of the messages you put out.
Increase the number of likes
The higher the number of likes your Facebook fan page has, the more visible your brand will be. You need to get more Facebook likes in any way that you can provided you are using ethical means to do so. One of the ways you can do that is by opting to buy Facebook likes through offering incentives like coupons and discount offers among others. Facebook Insights will enable you to know what your target market likes and what it hates so that you can tweak your posts to keep the fans you have and attract more. If you pay attention to what people like, you will be well on your way to beating the competition by enhancing your visibility greatly.
Enhance the Reach of your fan page
Facebook Insights will usually break down your reach statistics based on what clicks are viral, paid for or organic. Your job is to use this information to identify your core market, what their needs are, as well as the people referred to your page. This in turn should enable you adjust your posts to meet the needs and wants of your core fans, while also attracting the visitors to convert them to your side. The Reach statistics should enable you to post at the right times, guide you to create links to outside potential clients and get more followers in the process.
Get people talking about your brand
Through Facebook Insights, you will be able to learn about who is talking about you and what they are saying. This is vastly important because it will help you understand what interest your fan base. Understanding what the conversation is all about will ensure that you are able to create posts accordingly to affect the global conversation and make your brand go viral. The more people talk about you, the more fans you will get since they will want to keep track of what you have to say.
Followersshop is one of the leading companies in the UK. The agency offers social media metrics, such as how to get Twitter followers, Facebook likes, etc. for the further growth of recognition and fame. Followersshop social media agency was founded two years ago and since then has gone through different stages of development.
