If you are running a website then you will likely be enjoying the fact that you can work online without needing to interact with other people on a daily basis, without needing to hire staff and without needing to spend thousands on marketing through old fashioned methods. The internet has given businesses the tools to reach countless people in their own homes, to greatly reduce overheads and to communicate across huge distances free of charge.
This is all highly useful and it means that the small entrepreneur can now finally compete with the big conglomerate on an even keel. It also means that many individuals and companies can opt to run their businesses entirely online with no need for any of the usual tropes such as offices or physical stock to sell.
But is this wise? And could these companies be missing out on something if they opt to run their companies entirely online?
‘Old Fashioned’ Marketing
There have long been ways to market a company to people in their own home without needing to create an event or go door to door or run a high-street shop – even before the advent of the internet. For instance a company could inform people about its existence with an advert in a magazine, or with a phone call, or with an advert on television, and these are methods that carry a lot of clout and can be highly effective. Many companies would not be as big today as they are were it not for these ‘old fashioned’ forms of marketing. Missing out on these opportunities then is a big mistake and one that can cost your business a lot of easy exposure.
If you run a website then, think about how you can market it in the real world as well as on the net and this way you can reach a whole new audience. And often these methods are free. Here are some things to try:
Call a Magazine: If you call a magazine then you might find that they are willing to run a story on your website. For instance if your site is somehow very innovative and entrepreneurial, then why not give Wired a call and see if they might run a feature on it? Meanwhile if your site is one that’s focused on a particular niche – say Chihuahuas – then why not call up ‘Chihuahua Monthly’ and see if they will run a story on your site. If it has genuine value to their visitors then they might be willing to do so for free and that month you can get a huge influx of traffic to your site.
Call Around: Calling up companies and potential customers and promoting your website to them is a method that few people use that can have high returns. Check the law in your area, and then try a bit of tele-marketing for your more valuable visitors. You can even call old visitors and ask why they haven’t visited in a while.
Business Cards: Business cards are an easy way to reach a lot of people and to make the most of those conversations you have about what you do for a living. It also makes your site and your company seem more ‘real’ and more professional.
Advertizing: Old fashioned advertizing has done wonders for those sites that use it – such as Moonpig the greetings card business that attracted millions to its websites through clever advertizing. You can even advertize for free by sticking up fliers and if you put them in smart places this can be a great way to get targeted traffic to your pages.
A lot of other traditional methods like billboards, taxi advertisements etc. have been successfully by online businesses. When the internet biggies like Yahoo and Google still use print, TV and billboard ads, you shouldn’t forget about these proven methods to promote your website.
Jeet runs a link building services company, essentially a fully offline venture. But has seen some of his clients reap great rewards by using print ads, flyers, banners and retail store tie-ups.