Social media marketing is one of the best tools you can use to grow your online business and attract new customers. Most sites are free and make it easy for you to get your business’ name out to thousands of new customers. The first step is to reserve your company name on every social media site as soon as possible. Once you have accomplished that, make sure you are posting enough to keep users interested without overwhelming them. Pay close attention to the responses to your posts and cater your content to your customers so that they always want more.
Reserve Your Username
Getting your company name in the minds of potential customers is one of the best ways to build your business. Reserve your company name as your username on Twitter, Facebook, Google+ and other social media sites. Using your company name for your username is a great way to connect your company name with the products or services you sell in the minds of customers. Another reason to reserve your company name as soon as possible is to avoid the chances of your competitors reserving your company name and posting negative information about your company.
Designate A Social Media Manager
You don’t have to give anyone the title of social media manager, but it is a good idea to designate one person to be in charge of all social media postings for your company. A single voice as the spokesperson for your company will give your posts an authentic feel. It is also easier to manage social media if the questions and comments about your posts are being made by the same person who posted the information, even if the information was actually written by someone else. Having posts written at least a day or two before they are posted is a smart idea so that there doesn’t have to be a lag in postings if your social media manager is sick or out of town.
Decide How Often You Will Post
There is a fine line between posting enough that your company seems like it is vibrant and involved in your industry and posting so often that your posts become annoying to your followers. Most companies post on Twitter more often than Facebook. They may choose to post twice per day on Facebook and four times per day on Twitter. Try not to post status updates on Facebook more than twice per day unless something major is going on that you need customers to be aware of. You don’t have to post at the same time each day but it is smart to make sure that you are posting as often as necessary and answering any questions that are asked about your previous posts promptly. Try not to go more than one or two days without adding something to each of your social media sites so that your company name is always fresh in the minds of your customers and they know that you company cares about interacting with customers.
Choose Your Content Carefully
The content you choose to post on social media sites should be geared toward both your audience and your industry. Posting humorous memes may be acceptable if your audience is young and lively, but will be seen as unprofessional if your audience consists mostly of older people and professionals. Watching what your competitors post on their sites is one way to decide which content to post. Avoid copying their posts exactly, but share the same type of information if you are aiming to attract the same customer base. Posting pictures of people in your company every week or two is a great way to help your customers feel connected to your company. Social media is also a great place to showcase new products and solicit feedback about products or services before you actually offer them for sale.
Which Marketing Tools Will You Use?
No matter which social media sites you choose to include in your social media marketing plan, there are a large number of tools you can use to make marketing your company easier and more effective. You can use links to direct users to your website or blog. SlideShare is a popular tool that allows you to connect with users visually, while AgoraPulse is a great tool for managing your Facebook accounts. One of the most important aspects of social media marketing is connecting with customers. Tools such as the audience retention report on YouTube and Commun.It on Twitter help you track how many people are following your posts or watching your videos. These tools allow you to quickly see whether your marketing plan is as effective as you would like it to be.
Create A Content Plan
When you’re just starting out in social media it is important to have a plan for your posts. Many companies get caught up in posting and reaching customers when they first begin using social media for advertising and quickly realize that they have run out of relevant information because they have been posting too often. Planning every post you write months in advance may not be effective because your posts need to keep up with current trends, but you can create a basic plan for when you will post and what the basic content will be. Many business owners have found success with posting a series of related posts every month or two. Tying your posts together with a common theme is a great way to get customers in the habit of reading your posts daily.
Examine Your Results
It’s easy to get caught up in social media sites and spend hours analyzing everything that has been written on your page. Social media is probably not the only thing you have to focus on during working hours, but it is important to spend an hour or so each day looking at the posts and comments that have been added to your page and responding to them. Make sure that you answer any questions that your readers have asked either publicly or in private messages. There are many tools available to help you analyze your social media interactions with customers. These tools will help you figure out who is reading your content, what content they are most interested in and how long they typically spend reading your content. Use this information as a guide for future posts to ensure that your content is interesting and informative for your readers.
Optimize Your Social Media for Building Interactions
One of the best ways to build interactions with customers is to ensure that the content you are posting is original. It’s easy to copy and paste pictures that you know will attract your customers, but continuously posting content that is unoriginal will make you look like a copycat instead of an authority in your field. If you’re running short on content, try asking one or two prominent people in your field to write a guest post for your blog. Users who follow them are likely to read the guest post and look around your site to see what else you have to offer.
If you’re selling a product, hosting a giveaway or a contest is a good way to build interaction and encourage users to share your business page with everyone they know. It’s also smart to pay attention to the time of day that your pages are most active and try to time your posts so that users have new content to read when they are most likely to log on. If your goal is to interact with customers using social media, make sure you are listening to what your users are saying and don’t be afraid to ask them questions. Users love to feel like you are taking their remarks into consideration when making decisions about new products or services.
About the Author
OnlineClock.net is a web service deeply committed to using the many marketing advantages available via social media. Take a look at the Online Clock website to see a prime example of a business which has been well-optimized for social media success. Follow them on Facebook, Twitter and Google+.