Do you have a Website that is quite popular and getting a good amount of traffic but you still feel its true potentials are not quite realized? Maybe it is time to try out Google Analytics and see if something can be done about this situation.
Google Analytics is a free tool that most experienced website owners are very familiar with, however people who are not quite tech-savvy sometimes assume Google Analytics to be a complicated and not worth the time. This article will get you started with Google Analytics and the end-result could potentially lead your on-line business to more success.
What Are Goals and Funnels in Google Analytics?
Google Analytics is not easy to understand at first, even for the technical minded.
A Goal is basically the desired result that is envisioned. Or in simpler words ensuring that the visitors perform a specific action. It could be anything from clicking on a specific link to watching a 5 min video. In technical terminology goals are ways that measure the rate at which your specified aims and objectives are being fulfilled.
There are four types of goals:
1. Destination goal – loading a specified page.
2. Pages\screens per visit goal – viewing a specified number of pages.
3. Duration goal – visits that last a specified amount of time.
4. Event goal – prompting an event related action.
Goal is the final destination, while ‘funnels’ are ways that allow your visitor to reach that destination. For example if you want the visitors to click on a specific link that is on page 2 then the way towards page 2 would be clicking through the first page. Hence, the mode towards the link on page two is clicking the button on page 1. That is a funnel. The main purposes of funnels include restricting goals that are left unfinished and the amount of visitors, to those that are actually completing the whole process. In technical terminology funnel is the specified path that the traffic takes. It is better to limit the funnels to one or two per every goal since that minimizes complications and chaos, but if there’s a need for them or if multiple funnels are essential for your goals then they can be created.
Identifying Your Goals
Before you embark on a Google Analytics’ journey, there are a few pre-requisites that need to be confirmed in order to avoid confusion and chaos. One of them is identifying and knowing your goals beforehand. This kind of planning is essential as funnels are related to goals, and can’t be decided before goals, hence in order to avoid difficulties and reduce time consumption it is better if you know your preferred goals.
Now, your goals can be anything from business aims to social fads. But an important fact to be kept in mind is that goals once made cannot be deleted. They can be edited and turned off but never deleted. Therefore make sure that you properly think through the required goals and their likes.
Setting Up Goals in Google Analytics
1. If you already have an analytics account, then all you need to do is hit the “Reporting” tab on the top menu.
2. Once you are inside the reporting screen, you will see a “Search” bar at the top of the left hand side of your screen. You can do a search on the URL of your site to locate the profile of your site, if multiple profiles are in your possession and if you have already setup some goals, you can edit it here. If you haven’t done any goal settings and enabled any reporting feature yet for any of your site, you can scroll down below the reporting screen where you will see an option “Goal” and then “Overview” as shown below. Go ahead and click it.
3. You will reach the following screen saying “This report requires goals to be enabled for the view”. And then you will see the “Set up goals” button as shown below.
The next step is setting your goal by filling this section in.
The initial thing that you are required to do is provide a goal name.The trick here is to provide a name that is easy for you to remember.
Next is deciding whether you want to activate your goal or not. So click on the active button. You can inactivate your goal at a later date if you feel there is a need.
Lastly, you will be asked to mention the goal position. The primary goal is always Set 1, Goal 1.
After you are done with filling in the ‘Goal Setting’ form, you will need to decide on the goal types. There are 4 types of goals. When you click on an individual goal type, a box will pop up allowing you to set the goal type settings in accordance with that goal type.
• URL destination
• Pages\Screens Per Visit
Creating a Funnel in Google Analytics
As I explained earlier, funnel is a path that leads to your desired goal. The most vital thing you need to keep in mind before creating either goals or funnels is that funnels only work with goals that are URL destination type. No other goal type is supported by a funnel. The process of creating funnels is straightforward. The only thing you need to do is write down steps that you require which will ultimately lead to your desired goal. You can add multiple funnels or less, it all depends on your requirements. But more the funnels, more there would be confusion and unnecessary hassles. So the tip here is to keep the process simple, and reach your target.
Now that you know how to create a goal in Google Analytics, see these 5 basic Google Analytics tips.