Link building is something that has been going on since before the search engine days (it was the only way people could originally navigate around the web before search engines came to be) and it was done way before Google started recognizing that it was a valid way to count links as a credit to whether a web site is quality or not.
From the day that people figured out that back-links are what Google recognized as the most valid way to rank web sites in the search engines, “SEO’s” have been trying to game the system.
Building links is something that just comes hand in hand with SEO and is a must have job to add to your daily blogging routine. People develop all out strategies (some white hat and some black hat) and attach every procedure with the hopes that it will gain them one of the top spots in the SERPs. Link building has become so important that entire businesses (e.g. a company that provides SEO services) that survive on providing a link building service and entire companies that offer software to help people with their link building campaigns are able to populate the Internet airwaves.
You can find all sorts of link building software out there. Some of them are completely useless, some of them are for using spam techniques, and some of them are for completely “white hat” purposes.
The question is: Are they even helping you be more productive?
First of all, all of this really depends on your situation. If you are really trying to scale up white label link building – something that can be extremely hard to do – you may absolutely need some sort of link building software, or relationship management software as they are usually equipped to do. I haven’t tried every single link building software platform out there, but that being said I have tried a lot of them, and most of them actually have hindered my productivity rather than increased it.
Let me tell you why…
So the fact that there comes a lot of data entry with link building is something that many people are aware of. People want this time consuming task to just disappear, especially if they have to keep track of many different metrics for somebody that they are providing services for.
The link building software world offers people at chance at solving this problem. Many software programs allow people to keep track of all sorts of different metrics like page rank, Alexa rank, IP address, and so on and so forth with the click of a single button. This then results in these web sites being stored in a big database that stores all of your information very nicely for you to pull up at any time.
Here are just a few number of things that any good link building software provider can keep track of for you:
- Web site
- Relationship status
- Names and Contact Information
- IP Address
- Anchor Text Used
- What page the link is linking from and to
- A database of emails by using a BCC
- All of the Metrics that you find on your SEO quake bar
- Action Steps that need to be taken
- The ability to create custom fields
- Any notes that you may have for that particular contact
My question to you is: Do you really need to keep track of all of that stuff?
Prospecting for links is one of the easiest things to do. The problem with most people is that they are prospecting with one thing in mind: “Who is going to let me get the least amount of quality up the fastest and easiest.”
This type of mindset arrives when you are trying to do link building on a high level, but this is a whole different story. The point of the matter is, is that you should spend more time worrying about the quality of your articles rather than how much information you can horde on each and every contact you have in your data base.
Here is a list of reasons why you can be much more productive without using software.
- One of the cool things about using link building software is that you can build your own little database of prospects. It’s like building a search engine for guest posting opportunities – The only thing is, is that you don’t even need to do that; it has already been done for you. Sites like Technorati, the ability to use advanced search operators for finding guest posting opportunities, and forums like MyBlogGuest make this extremely pointless, and a huge waste of time!
- Spreadsheets do a way better job of keeping track of info. You are probably going to have to report to somebody unless you are working for yourself, and since you are using a spreadsheet anyways, you might as well use it to keep track of all your data. Software, although automatic, is a lot slower at updating fields, and you can even color coordinate your spreadsheets!
- The human memory is a lot more efficient at keeping track of what you’ve done in terms of link building than software is. Yes software can probably horde a lot more information than your brain can, and make it more readily available, but it isn’t as efficient. This is because you really don’t need to know all of that stuff that it keeps track of, and the time you spend keeping track of it doesn’t outweigh the time you spent actually doing all of your link prospecting.
- When link building, you usually have a workflow of priorities, and only a few actionable steps at one time. Link building software forces you to look at the big picture, and when you do so, you end up “doing work” that is not priority and isn’t something you should be doing anyways – like figuring out how to mass email 3,000 people at one time (pointless)
All this being said, link building software still is pretty cool, the only thing is, is that sometimes it’s just absolutely useless. It only works amazingly right when you have the absolute best system put in place. You will find that you will actually build more (and better quality) links when you focus on your writing rather than your “system.” See this 10 step SEO checklist to help you on your way.
This article was contributed by Jet Russell. Jet blogs for www.inetzeal.com – an SEO company where you can find a SEO Quote for many different services.