With nearly half of all adults owning a smartphone, it is now more important than ever that businesses embrace the idea of going mobile with their website. So what has changed and why is recognising the importance of the mobile web so important for small businesses?
Less than five years ago, the majority of people had mobile phones that could do little more than send text messages and make voice calls. But technology moved on at a frightening rate and before long Android became the new buzzword and our clunky mobile phones were transformed into intelligent mini computers that forever changed the way we interact with the world. And since then, most of us have looked back.
The Rise of Mobile Web Traffic
Experts estimate that mobile web traffic has tripled in the last twelve months alone. More than one in ten people now use their smartphones to access popular websites and go shopping online, with Android and Apple being the most popular mobile operating systems on the market. With the rise of mobile browsing, the commercial opportunities available for businesses wanting to reach a wider cross-section of new customers have never been so great. And the good news is that this pattern is unlikely to change, so it is now more important than ever for business owners to embrace the concept of the mobile web.
Why Is Going Mobile With My Website So Important?
Do you want to connect with your customers on a variety of different platforms? Of course you do! With the increasing emphasis on mobile web browsing, whether this is via an Android smartphone at the local coffee shop or an Android powered tablet PC on the train, ensuring your website is optimised for mobile users has never been so vital. You only have a few seconds to engage a potential customer’s attention, so if they find your website and it is difficult to read or fails to load correctly on their mobile device, they are going to back click and you have lost them forever. So to stop this from happening, your website needs to be optimised for mobile browsing.
How Are Mobile Websites Different?
When a customer views your website on a mobile device, his expectations are different. Because the screens on mobile devices are so much smaller, he needs to be able to view the pertinent information quickly and easily, so in order to engage with your customers, your business’s website needs to be optimised correctly. This means that it should be well designed and easy to navigate, with no dead links and irritating pop-ups affecting the customer experience. But what looks great on a generic laptop screen does not necessarily work when viewed on a much smaller mobile screen, so it is vital that business owners optimise their websites for viewing on mobile Android powered devices.
What Do I Need To Optimise On My Website For Mobile Viewing?
- Online forms – mobile screens are a lot smaller than a regular monitor screen, which means it is even more important that on-screen text is large enough to be read easily. The same also applies to downloadable forms, so check to make sure your customers are able to read your valuable information on their mobile web browsing devices.
- Search – is your website easy to search when viewed on a mobile device? If it isn’t, your customers are going to look elsewhere for their products and services; probably from your competitors.
- Downloads – a lot of businesses have downloads on their websites, menus and product information sheets being two prime examples. However, when a download is offered as a traditional PDF file, it can use up too much time and bandwidth, so consider converting the information into a web page instead.
- Buy a Premium Theme – If you are using WordPress most Premium WordPress themes are now built for mobile compatibly. Of course you would want to customize your theme and you can do this yourself or hire a web designer to help.
How Can I Be Certain My Website Is Optimised For Mobile Browsing?
If the thought of website design brings you out in a cold sweat, it is a good idea to contact a professional website designer and ask them to give your business’s website a full makeover. They can help you redesign your website to meet your customer requirements more effectively, which should save you time, money, and resources.
If you live in the north of England and want to optimise your webpage for mobile users, contact a web design Manchester company today.