For many years, e-commerce has made the internet a lucrative option for many business-minded and not-so-business-minded people. This is thanks to ability of technology to buy and sell products from and to local and even international customers. In other words, e-commerce has made it possible for trade between people – no matter where they are in the world – to conveniently exchange goods in the comfort of their computer chairs – whether at home, at work, or even at their favorite coffee shops.
Like various successful website businesses, your e-commerce site can get you the dollars you need, not to mention the lifestyle you’ve always dreamed. But, before you can do that, there’s one thing you should know – your e-commerce is nothing without two important factors – buyers and products.
The big challenge for e-commerce site owners is this: how do you increase traffic so that you get more people visiting your site and looking at the things you offer? Consequently, how do you convert this traffic to sales? How do you make people buy?
Building a business online is all about challenges. If you are willing to invest in the right tools and strategies, then your efforts might just be rewarded. To help you and many other online business owners overcome this challenge, we’ve come up with six useful tips and reminders that you can consider to drive traffic to your e-commerce site and increase conversions.
Attract buyers, not visitors.
First things first: Know that your goal is to attract customers and not merely visitors. To do this, a company should formulate effective marketing strategies that focus on attracting the visitors who will most likely close the sale. Strategies such as setting up targeted and effective email messages can lead to high conversions. For instance, if you are selling baby products, should your marketing strategies be targeted to male professionals? Know where to find your market before you attack. This tip can also be used by affiliate marketers.
Make sure your site is user-friendly.
Various advances in technology have made it easier to have user-friendly sites. The common mistake of some sites is that they tend to over-show. They use huge files that take thousands of years to download. By making your site user-friendly, you are opening it to all types of users, even those who are not very familiar with operating the PC. In addition, use quality images and readable texts for your content. How about your checkout process? Make sure checking out products is easy, too. Prospects must not find it hard to get to what they are looking for. Grabbing the the right eCommerce WordPress theme will definitely help with user navigation and flow.
Be a Search Engine Slave: Optimize your website.
Search Engine Optimization is a must for e-commerce sites because it gives sites the edge over competitors. Search engines rank your website based on how optimized your site is. Though each search engine follows its own algorithm for ranking sites, ensuring that your website is SEO-friendly is a must for an online business owner.
Update your website regularly.
It doesn’t take the whole day to update your website, especially if you have been doing it regularly. Take a moment to post something new on your site every once in a while. Your visitors will like it and they might just come back for more.
Blogging is power – make use of it.
It has been proven effective. If it wasn’t, why would there be hundreds of thousands of blogs online today. Blogging has proven its superiority time and time again, so much so, that e-commerce sites have already given in to this new information revolution. Putting up a blog in your site or connected to your site would do you and your e-commerce site a huge favor.
Show everyone you are affiliated and certified.
Building credibility takes some months and getting certification could make you wait for years, so why would you want to waste those times by just putting your certificates and merits aside? Indicate your affiliation and show everyone your certification by including seals on your website. Likewise, including a page for testimonials of happy and satisfied customers is a great idea when building credibility.
In essence, the basic idea of e-commerce is to be able to attract customers and sell products to earn income on-line. That is, even if you have thousands of products available, it wouldn’t work if you have no customers to buy them. In the same way, having a lot of customers with no products to sell wouldn’t work either. Neither situation will do you any good.
Maria Dublin is an amazing content writer who can offer sound solutions and tips to e-commerce business owners looking for an edge and willing to invest in their success. She also uses her expertise to help companies like Global Response Fulfillment get their solutions in front of the right customers.