The entire tech and mobile industry has been captivated by the iPhone – and Apple as a whole. The tech giant has been gaining market share of late, and with the launch of the iPad 2 and the expectation of the iPhone 5, what do competitors plan to do to challenge the continuing march of Apple popularity. With the iPhone 5 creating so much hype, what do the likes of Nokia, Blackberry and Google have in store to take our minds off something that only gets better with every release?
Apple plans to release the iPhone 5 in 4th quarter of 2011. Sources are claiming that the iPhone 5 won’t just be a simple upgrade, but will also be thinner and lighter than the iPhone 4 – and have an 8-megapixel camera. The new model is expected to look more like the iPod touch than the iPhone 4. The phone will be thinner than the iPhone 4, and may have a teardrop shape – and that’s just the look, so what are competitors planning?
Blackberry’s draw has to be seen as business phone as they are most famous for their email applications. However, in recent times they have seen a large growth in market share due to the success of BBM (Blackberry Messenger). But the question is, now that iPhone and Nokia have Whatsapp, what have Blackberry done to keep up? Many critics will say nothing – comparing the current iPhone to the latest Blackberry, one can see that the iPhone apps available alone separate the two by a country mile. More so it seems that Blackberry’s new models like the BlackBerry Torch 9810, Torch 9860, Bold 9900 and Curve 9360 are said to be somewhat the same as their predecessors, unlike the iPhone. So it seems Blackberry is in serious danger of getting left behind, especially with BBM not being so unique anymore.
Nokia have recently bought smartphone chat platform Whatsapp rights, so as to challenge BBM and give their users something more. Nokia still are the smartphone leader across the world, but have been losing massive market share in the last couple of years. In the last year alone Nokia dropped from 30percent to 25percent, sending warning signs to all within the company. Nokia, under pressure from Apple and Google’s Android, have decided to cut the prices of their Smartphone’s to try and curb the slump. Although this may be a short term answer to their problems, the Nokia N9 is labeled as Nokia’s answer to the iPhone 5 and hopes that, with its wide array of features and the drop in price, will help turn the tide.
Google’s Android and Nexus are constantly gaining more spotlight and market share, and some experts believe that with the growing popularity of the Google Nexus could see it out sell the iPhone. The Nexus Prime (Google’s answer) is expected to be launched around the same time as the iPhone 5, and this could be the most exciting few months ever for Smartphone fans. Google’s wider field of expertise gives them the advantage. Saying this, Google has also seen an increase in fan base and market share as people are able to trust the Google Brand very easily because of their expertise in so many areas. Innovation, price, speed and variation of design are some of the advantages that Google possess over iPhone.
Looking at the competition – most would believe that only Google will rival Apple (with Nokia’s ever decreasing market share), and the two could very much sail off into the sunset together. With their market share growing as well as both looking to release their smartphones later this year, we can only wait and see if other competitors are able to muster a challenge to the much anticipated gadget.
Cale Pissarra has been a freelance writer for many years and his love for writing has only doubled with each passing year. He currently wrote an article about hot air balloon rides and Magaliesburg things to do. He’ll most likely spend most of his life writing and exploring the world.